Which of the following is not a public relations tool? Options: Sponsorship program, News release, Captioned photograph, Trade show, Press conference.

Answer

The correct answer is 'Trade show'. Public relations (PR) tools are used to manage a company’s reputation and facilitate communication between an organization and the public. Sponsorship programs, news releases, captioned photographs, and press conferences are all standard PR tools designed to generate earned media and positive publicity. In contrast, a trade show is primarily a sales and marketing tool. While PR elements may exist at a trade show, the primary objective is business-to-business (B2B) networking, lead generation, and direct product promotion, making it distinct from traditional public relations activities.