An order getter is responsible for selling products to new customers and increasing sales to present customers. Thus, he/she is responsible for:

Answer

The correct answer is creative selling. In the context of personal selling, salespeople are often categorized into specific roles based on their primary functions. Internal classifications distinguish between order takers and order getters. 1. Order Takers: These individuals handle routine orders or reorders from existing customers. Their role is largely administrative and processing-oriented. 2. Order Getters: These are proactive salespeople who identify prospective customers, provide them with information, and persuade them to buy. Because this process involves identifying needs, providing solutions, and using persuasion to generate new business or expand existing accounts, it is defined as creative selling. While maintaining relationships is a part of their overall work, the core action that defines an order getter's responsibility in driving new revenue is creative selling.